Methods
Research is the basis for strategic decision-making.
Engaged in research and aware of its importance for the successful development of organizations, we offer our clients a wide range of research services at all stages of their development:
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Development of a research strategy. -
Preparation of methodology and tools. -
Formation of a research sample. -
Selection and training of moderators/interviewers for the project. -
Pilot research. -
Information gathering and database creation. -
Data processing and analysis using specialized software packages. -
Preparation of reports and presentations.
Face-to-face interviews
QUANTITATIVE METHOD
QUANTITATIVE METHOD
Face-to-face interviews remain one of the most effective and convenient ways to obtain information from respondents. They involve talking to respondents in person, which helps them to obtain accurate, detailed answers. The interview follows a specific patterned list of questions in a specially designed questionnaire.
Surveys of consumers of various goods or services using personal interviews are conducted either using tablets (CAPI) or paper questionnaires (PAPI). These can be street and apartment interviews or surveys at points of purchase. In this case, everything is determined by the goal pursued by the customer commissioning the research.
Rebicon has accumulated experience in organizing and conducting research using the CAPI method from 2014 to the present. The main advantages of the CAPI method are:
- The software for data collection is developed by Rebicon employees, which ensures independence from third-party developers and efficiency in adjusting the layouts;
- Data is recorded online when an internet connection is available.
- An offline version can be used when there is no internet connection.
- The research process can be monitored in the coverage area, with 100% control over the research process online.
- Minimization of interviewer errors/defects through the use of applications with built-in logical and arithmetic control procedures;
- Maximum data quality;
- Cost optimization by eliminating expenses such as questionnaire printing and data entry;
- Time savings by eliminating data entry from paper media and reducing the time spent on data cleaning;
- Access to applications is protected by unique passwords.
The survey application allows you to record the coordinates of the interview location, which is an additional level of control, and also provides the ability to generate thematic maps based on the survey results.
Telephones surveys (CATI)
QUANTITATIVE METHOD
QUANTITATIVE METHOD
Telephone surveys are one of the most frequently used methods of data collection in quantitative research. We conduct telephone surveys among both individuals and representatives of legal entities. We recommend using telephone surveys for shorter surveys. If the interview lasts no more than 25 minutes, we can quickly and efficiently obtain the information we need without spending time and money traveling to the respondent.
Rebicon has had its own CATI studio since 2011. It employs full-time staff with extensive experience in communication, including with such complex target groups as entrepreneurs, doctors, patients, managers at various levels in companies, etc.
When you order a telephone survey from our company, you get:
- high speed of research, even with the largest samples,
- round-the-clock supervisor access to the program through which calls for your research are made,
- 100% recording of telephone interviews conducted by our operators.
Online surveys
QUANTITATIVE METHOD
QUANTITATIVE METHOD
We have been conducting online surveys since 2020 and recommend this method for solving a wide range of tasks. All project work is carried out at our central office, with no subcontracting required, which allows us to quickly resolve any issues that arise. Only our permanent employees interact with the target audience.
The main advantage is a 25-30% reduction in project costs compared to F2F interviews.
The main advantage is a 25-30% reduction in project costs compared to F2F interviews.
Rebicon has its own server for hosting online questionnaires. The questionnaires are programmed directly by employees of the programming and electronic data quality control department.
Online surveys of specialists are conducted with respondents who are pre-recruited in accordance with the customer's requirements.
Online surveys of specialists are conducted with respondents who are pre-recruited in accordance with the customer's requirements.
Focus group discussion
QUALITATIVE METHOD
QUALITATIVE METHOD
A focus group discussion is a qualitative research method that involves a collective/group discussion with representatives of various target audiences. A professional moderator ensures that the discussion is productive and meaningful. The moderator's main task is to obtain answers to research questions during conversations with people.
Unlike quantitative methods, a focus group allows you to obtain detailed subjective opinions from consumers about the properties of a product, its design and packaging, factors influencing their choice, and their attitude towards specific brands.
Unlike quantitative methods, a focus group allows you to obtain detailed subjective opinions from consumers about the properties of a product, its design and packaging, factors influencing their choice, and their attitude towards specific brands.
The moderator's questions, the comfortable atmosphere of the discussion, and the comments of other participants encourage respondents to express their opinions freely and emotionally. As a result, the customer receives valuable information.
An unconditional advantage is that during the group session, presentations and video materials can be shown, product and packaging samples can be tested, and questionnaires can be conducted.The client receives video and audio recordings, text transcripts of all focus groups, as well as an analytical report on the results of the study in MS PowerPoint or MS Word format.
An unconditional advantage is that during the group session, presentations and video materials can be shown, product and packaging samples can be tested, and questionnaires can be conducted.The client receives video and audio recordings, text transcripts of all focus groups, as well as an analytical report on the results of the study in MS PowerPoint or MS Word format.
In-depth interviews
QUALITATIVE METHOD
QUALITATIVE METHOD
In-depth interviews (IDI) are a qualitative research method and are typically used when there is a need for a detailed and in-depth study of the opinion of a key informant/expert. Areas of application for in-depth interviews:
- The respondent is a representative of a rare or hard-to-reach audience;
- There is a need to discuss difficult/problematic situations in which the person was forced to make responsible decisions;
- Discussion of sensitive or confidential issues that are not suitable for group discussions;
- The respondent is an expert in the field of interest to the researcher;
- Discussion of issues that contradict generally accepted norms, etc.
Research participants freely express their opinions in a direction predetermined by the researcher. During the interview, respondents are not limited to specific questions (as in the case of questionnaires or mass surveys) but are given the opportunity to express their personal opinions about the product.
The client receives video and audio recordings, text transcripts of all interviews, as well as an analytical report on the results of the study in MS PowerPoint or MS Word format.
The client receives video and audio recordings, text transcripts of all interviews, as well as an analytical report on the results of the study in MS PowerPoint or MS Word format.
Desktop research
QUALITATIVE METHOD
QUALITATIVE METHOD
Desk research is one of the comprehensive methods of collecting, systematizing, and analyzing information.
Desk research is an easy and popular way to find out the necessary information about a specific market segment or to obtain general information about the state of the market. It allows you to make predictions for the future and adjust the company's activities by selecting priority areas.
Desk research is an easy and popular way to find out the necessary information about a specific market segment or to obtain general information about the state of the market. It allows you to make predictions for the future and adjust the company's activities by selecting priority areas.
The main sources of data for desk research are:
- Official statistics from various ministries and agencies;
- Legislation;
- Company/project reports;
- Media publications on the topic;
- Information from industry publications and thematic websites;
- Data from the websites of major market participants (pricing policy, features of the offer, development strategy);
- Previous studies and omnibus surveys on the topic;
- Data provided by the customer (reports, internal documents, and statistics).
Mystery Shopping
QUALITATIVE METHOD
QUALITATIVE METHOD
The mystery shopper method is used both to assess compliance with service quality standards by an organization's employees and for competitive intelligence purposes.
Specially trained individuals (mystery shoppers) are used to gather information by conducting checks under the guise of customers. Upon completion of the check, mystery shoppers fill out questionnaires to formalize the results and supplement them with documentation (photographs, audio recordings of conversations, receipts, timings, etc.).
Specially trained individuals (mystery shoppers) are used to gather information by conducting checks under the guise of customers. Upon completion of the check, mystery shoppers fill out questionnaires to formalize the results and supplement them with documentation (photographs, audio recordings of conversations, receipts, timings, etc.).
Unlike many other research methods, the mystery shopper method often brings immediate and targeted results for a company's customer services:
- Identification of service problems hidden from management;
- Calibration and correction of service quality standards;
- In-depth understanding of customer service needs;
- Increased customer loyalty.
- When studying the competitive environment, mystery shoppers solve tasks such as:
- Comparative assessment of the company's service level and competitive environment;
- Identification of the most effective service practices.
Hall tests
QUALITATIVE METHOD
QUALITATIVE METHOD
The hall test method allows for a detailed study of the consumer properties of products from various brands by testing the convenience and design of packaging, concepts, estimated price, or taste qualities.
This method is most often used when it is necessary to demonstrate product samples to the buyer, recreate a real store shelf, or test the organoleptic properties of the product (including taste).
This method is most often used when it is necessary to demonstrate product samples to the buyer, recreate a real store shelf, or test the organoleptic properties of the product (including taste).
All parties are interested in conducting a hall test: manufacturers, developers, brand owners, and the respondents themselves. The first three receive quality feedback from the desired audience, and the respondents receive a reward for their thoughts and choices.
